Slow mobile connections mean a lot more than gamers losing their edge (or the game they are playing.) It means lost profits for the $99.6 billion global games market and a BIG hit for the “app economy.”
According to “Gaming Spotlight, 2015 Review,” from app analytics provider App Annie and market research firm International Data Corp (IDC) mobile gaming grew to more than 40 percent of total consumer spend on games last year, up from about 35 percent in 2014.
In addition, that study indicated that games accounted for more than 80% of all Google and Apple consumer app spending revenues in 2015.
Measuring success in thousandths-of-a-second
How latency hurts Google, e-commerce and more
This article — How latency is killing online gaming — explains the many ways that latency penalizes more than just gaming companies.
It isn’t just the big waits that cause customer dissatisfaction. The smallest delays in loading a web page or waiting for a video to start can determine a game publisher’s capability to acquire new customers.
Consider these facts:
Online gaming customers are twice as likely to abandon a game when they experience a network delay of 500 additional milliseconds.
A 2-second delay in load time during a transaction resulted in abandonment rates of up to 87 percent.
Eighty-one percent of Internet users abandon a page when a video fails to start immediately.
A 25 percent drop in Google traffic is attributable to a 500 millisecond slowdown.
How can Transpositional Modulation help?
TM can more than double bandwidth of wireless infrastructure. More bandwidth helps eliminate latencies.